The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield
Matylda Setlak owns Setlak PR - PR and ethnic marketing agency that specialises in targeting Eastern European community in the UK. Since 2006, she has been providing consultation to British privately-owned and government organisations on how to reach Eastern Europeans in the UK, especially Poles.
Full interview
Q1: What has been your main inspiration in media?
A1: Anthony Robbins is amazing, also Earl Nightingale, Oprah Winfrey and Marta Steward.
Q2: Who was your childhood media hero?
A2:Ryszard Kapuściński, a Polish journalist, writer and photographer, the author of The Soccer War and The Emperor.
Q3: What has been your most exciting time in media so far in your career?
A3:Running my own PR and ethnic marketing agency that specialises in targeting Eastern European community in the UK. This year for example we were promoting Polish Spring-Scottish Tides festival, that was a part of Homecoming Scotland 2009 celebrations.
Q4: If you could do any job in media, what would it be?
A4: a columnist in a glossy women’s magazine
Q5: If you didn't get into media what career would of you been in today?
A5: a writer
Experience
1) Setting up and running a PR and ethnic marketing agency in a foreign country, 10 months after arrival! 2) Working for international clients, such as: Maexpa International and Morodo.
3) Running a workshop for the Gangmasters Licensing Authority on how to communicate with the Poles who live in the UK.
4) Obtaining three university degrees: journalism and communications studies, advertising and PR, and history from the renowned Jagiellonian University in Krakow, Poland.
Achievements
1) Being a truly happy wife
2) Buying a stunning house in Cambridgeshire before I am 30
3)Having a circle of amazing friends who inspire me.
Future Goals
Future goals (career or non-career):
Non-career: have two lovely children, travel to Japan and USA, have a beautiful house in Krakow, Poland. Career goals - let me keep them in secret
Hobbies
Hobbies:
Reading books on psychology and business, swimming
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