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Sanjay Shabi

Occupation: Media Communications
Company: Mediacom
Place of Birth: Perivale, west london
Date of Birth: 11 Jul 67
Ethnic Origin: British Asian
Star Sign: Cancer
Marital Status: Married
Currently Reading: maisy makes lemonade, maisy goes campaing, maisy goes to the library - for my baby son!
Favorite Movie: Gladiator or What’s up doc?
Last Movie: Indiana Jones and the Crystal Skull

Sanjay Shabi has been with MediaCom for over half a decade. After joining as an Associate Director, he soon gained promotion to the Board, working uniquely as Press Implementational Planning Director. During the past 3 years, Sanjay has also been actively enhancing work for MediaCom’s clients in his additional capacity as Director of CultureCom.
Q1: What has been your main inspiration in your career so far?
A1: my first ever manager when I was a graduate trainee - chris cumming

Q2: Who was your childhood hero?
A2:the six million dollar man

Q3: What has been your most exciting time in your career so far?
A3: mediacom 2008

Q4: If you could do any job in your industry, what would it be?
A4: head of a research body like nrs, tgi or barb- I’d tear up most of it and start all over again

Q5: If you didn't get into your current career, what path would you of like to of taken instead?
A5: selling classic cars
  Achievements  
Personal:

1) Getting onto the Board at Mediacom
2) Taking immense pride from training and developing what have become the industry’s brightest stars
3) Doing my job without ever compromising my integrity

Relevant Awards (if applicable):

1) Best Use of magazines within a mixed media campaign, PPA - Met Police
2)

  Future Goals  
make ethnic marketing an integral facet for as many of my mainstream clients as possible.

Sanjay is also speaking at the upcoming MediaGuardian Ethnic Media Summit taking place on Tuesday September 16 at Bafta in London. To register and find out more about this one-day conference examining the editorial, commercial and strategic challenges facing the media industry as it struggles to engage with ethnic minority groups in the digital world visit
http://media.guardian.co.uk/ethnicmedia/0,,2283416,00.html


  Hobbies  
formula 1, classic cars, vinyl collector - from bossa nova to nu-jazz, kite flying

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