DJ Ritu began her career as a 'pop' music DJ in 1986 - She co-founded the Outcaste Records label, and as head of A&R she signed Nitin Sawhney and Badmarsh (&Shri).Her first band, The Asian Equation, formed in 1996. Sister India - Ritu's 2nd band was born out of The Asian Equation with a stronger female focus. She has now taken on the BBC London Saturday night ‘world music’ programme and has also compiled three Rough Guide cds.
Q1: Who was your childhood media hero?
A1: DAVE LEE TRAVIS
Q2: What has been your most exciting time in media so far in your career? A2: TOURING THE WORLD WITH MY BAND SISTER INDIA
Q3: If you could do any job in media, what would it be?
A3: I’M DOING IT. THE WORLD MUSIC PROGRAMME AT BBC LONDON IS A DELIGHT TO PRESEN
Q4: If you didn't get into media what career would of you been in today?
A4: SOCIAL WORKER AND BELIEVE ME IT NEARLY DID HAPPEN!
Achievements
1) CO-FOUNDER OF OUTCASTE RECORDS 2) COMPILER OF 6 ROUGH GUIDES ALBUMS 3) PIONEER OF ASIAN SOUNDS IN OVER 30 COUNTRIES 4) PROMOTER OF THE LONGEST-RUNNING ASIAN MUSIC CLUBS IN THE UK: KUCH KUCH (8 yrs), KALI (13 yrs) 5) BBC RADIO PRESENTER SINCE 1992 INCLUDING STINTS AT R1, R2, R3, WORLD SERVICE,ASIAN NETWORK, KISS 100 AND CLUBASIA
Future Goals
I DON’T PLAN AHEAD A GREAT DEAL BUT AS LONG AS THERE ARE MORE EXCITING AND REWARDING CHALLENGES IN MUSIC AHEAD THAT’LL DO ME
Hobbies
DOGS, SWIMMING, BADMINTON,
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