Now in its sixth year, Rich Visions previously focused exclusively on helping organisations reach out to minority ethnic audiences through marketing and PR. The company’s new remit extends this further, helping clients engage with other hard-to-reach audiences through staff training, awareness programmes, diversity research and equality impact assessments.
In addition, Rich Visions now offers a media planning and buying service, enabling clients to tap into the 300+ niche audience titles available in the UK.
Managing Director Mavis Amankwah, who was recently profiled in the Guardian, explains, "This is a natural progression for Rich Visions, as we have a lot of knowledge on equality and diversity issues in-house. We’re simply responding to the needs of our existing clients on what appears to be a huge gap in the market."
We recently conducted research with our top 25 clients, who told us that they would prefer to work with a single agency or consultancy on all their equality and diversity needs – hence the rebirth of Rich Visions."
Rich Visions has evolved into one of the most influential specialist agencies in the UK. It is an approved supplier to the COI (Central Office of Information) cultural diversity framework and has worked on campaigns for the Home Office, the Metropolitan Police, Defra and Liverpool City Council. Mavis Amankwah was featured in the 2010 and 2009 PR Week Power Book and the agency has won several awards.
"The new Equality Bill, which just received the Queen’s approval on 8 April, will have major implications for any organisation in the UK that employs people or deals with the general public," comments Amankwah. "We’re now in a position to assist them with this transition, whether through providing consultancy, conducting assessments or running a campaign that acknowledges that we’re living in one of the world’s most diverse countries."
The new Rich Visions website contains free downloadable resources, including a 2010 equality and diversity calendar and a test to help organisations gauge how well they are currently addressing these issues.