STAR Appoints Ben Money as Vice President, International Advertising Sales Research

Hong Kong, 4 Nov, 2008 – STAR today announced the appointment of Ben Money as its Vice President, International Advertising Sales Research. Money, whose appointment is effective immediately, will be based in STAR’s Hong Kong headquarters, reporting to Ron Plante, Senior Vice President, Research.

Money will be responsible for measuring and reporting STAR’s global audience and demonstrating the power and value of advertising with STAR. Specifically, his portfolio will include STAR’s international channels in North America, Europe, Middle East, Southeast Asia, the Philippines, India and Greater China.

“We are thrilled to have Ben on board. His keen understanding of international media sales coupled with his extensive research skills will prove invaluable as STAR expands around the globe,” Plante said.

Money joins STAR from Eurosport Television in London where he was Head of Research, tasked with maximizing advertising revenue and promoting the Eurosport brand by overseeing research activities in the UK, Scandinavia and the US.
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