Stories about immigration and the changing face of Britain feature prominently within mainstream and ethnic press. In a recent mainstream article, the concept of the joining together of business and culture was reinforced. It stressed the growing number of affluent Muslim travelers, and the need for more ‘Muslim friendly’ or Halal hotels and services. Obama’s election victory also sparked discussions about what British politicians could do to appeal to ethnic audiences.
The population of the UK has reached 3.1 million. 55 percent of which are multicultural, with the top five nationalities being Polish, Irish, South Asian, African and Chinese. With these ONS statistics illustrating the ever-changing face of British society, ThinkEthnic.com is an indispensable platform in understanding and communicating the developments of this crucial market.
ThinkEthnic.com is a bespoke marketing and communications portal. The website is open to anyone and everyone interested in multicultural marketing. The innovative think tank is a medium for businesses, as well as independent researchers to publish and share their findings on the ever-growing Ethnic market. Regularly updated with current and interesting blogs, ThinkEthnic.com is a healthy contribution to current debates.
Think tank founder, Saad Saraf describes the portal as a ‘one stop shop, aimed to satisfy all your Multicultural marketing needs’. He also commented, ‘It is time that marketing professionals embrace their multicultural audiences; ThinkEthnic.com is here to help them do so in an inviting and relaxed way’.
Working to improve your awareness of the multicultural marketing industry that is evolving from niche to mainstream, is a panel of well-established communication professionals; including branding experts and government marketers. These professionals are available to contact and will answer all questions and queries of site visitors.