The Marketing Effect wins 3 way pitch for MediaTrust account

The Marketing Effect wins 3 way pitch for MediaTrust account

Ethnic marketing agency The Marketing Effect has successfully retained an account in a 3 way pitch which it will be managing for Media Trust in association with Voluntary Arts England.

It will work on a new nationwide campaign called ‘Up for Arts’ which aims to encourage participation in voluntary arts and crafts activities within ethnic communities, disabled and unemployed groups. The Marketing Effect has been working with Media Trust since late 2006 to increase awareness of volunteering opportunities within key groups who are at risk of social exclusion.

The Marketing Effect will be responsible for taking the ‘Up for Arts’ message to the target groups in 4 key regions London, North East, North West, Yorkshire and the Humber. It will also deliver a series of arts workshops which will include Bollywood dance, ethnic musical instruments and DJ skills across key Mela’s in the 4 regions.

Managing Director of The Marketing Effect, Harry Singh said, “Through our previous successful campaigns we have been making our relationships stronger with active ethnic, disabled and employment organisations across the UK which has led to an accountable rise of volunteers and the awareness of volunteering opportunities within the excluded groups.”

Keith Winestein, Campaigns Marketing and Media Manager at Media Trust said,” The Marketing Effect have brought us invaluable insights into ethnic marketing and have successfully helped us to reach the communities we want to talk to. In addition to their ability to deliver projects on time and within budget, since working on our campaigns for Community Channel they have consistently provided added value, far over and above the brief. We look forward to working with them again.”

The ‘Up for Arts’ launch will take place on Sunday 22nd July as part of a week long arts festival at the Metro Centre in Gateshead followed by a series of nationwide events. For more details visit

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