More Than Money Western Union announces dual price reduction to South Asia

More Than Money Western Union announces dual price reduction to South Asia

Next Day reduced to £4.90 to India, Pakistan, Bangladesh, Sri Lanka and Nepal

Reduced Money in Minutes prices starting at £6.90

UK, February 2007: Western Union, a leading international provider of money transfer services, today announced an incredible reduction in its prices to South Asia. In an amazing double offer, prices now start from only £4.90 for the Western Union’s Next Day* service and from £6.90 for Money in Minutes service to India, Pakistan, Bangladesh, Sri Lanka and Nepal**, enabling customers to do more with that extra jingle in their pockets! For customers sending money home to their loved ones, the new pricing offers “more than money”, choice and convenience, helping families to stay connected wherever they are.

Rajiv Garodia, Country Director, Western Union UK, Ireland and the Nordics, said, “We know how important it is for our South Asian customers to stay connected to their loved ones, whether as a means of support to a family member back home or simply as a cash gift for an anniversary, birthday or seasonal celebration. With this incredible offer, we’ve given our South Asian customers the choice of using the Next Day service for regular money transfers and Money in Minutes if they need to send money more urgently, both at fantastic low prices.”

To celebrate this amazing dual offer and to reflect the “More than Money” theme carried through a national poster, event and ad campaign featuring character Mr Jingle, Western Union have created a Mr Jingle double-decker bus which will tour the UK from February 2007 to April 2007.

The bus will be launched at Zee Carnival taking place on 16th – 18th February 2007 at London, Olympia, where it will be parked in the middle of the hall and beside the celebrity autograph stage. The Mr Jingle bus will complete its tour at the Asian Lifestyle Show taking place 30th – 31st March and 1st April 2007 in Birmingham, where it will again be located at the autograph stage. Between these dates, the bus would travel across the UK and visit a range of events from carnivals, melas and Nagar Kirtans in cities such as Bradford, Leicester, Manchester, Leeds, Wolverhampton, Oldham, Preston, Coventry and London suburbs of Southall, Eastham, Ilford, Stratford, Ealing, Slough, Hounslow and Wembley.

The bus will live the promise of “More than Money” with two Mr Jingle mascots and will visually exclaim the launch of the new pricing plan. The interactive bus will allow audiences to make free phone calls to South Asia wherever the bus stops as well as at the shows. People will also be given high quality backpacks with bags of chocolate coins when they visit the bus so they can too have the experience of an extra jingle. What’s more, during the first two weeks of the tour in London and Bradford, upcoming Asian magician Dynamo will entertain audiences at the bus with his magic.

Customers sending money to South Asia using the Next Day service can use any one of Western Union’s over 3,000 agent locations in the UK including Travelex, First Choice, Going Places, Building Societies, Bureaux de Change, Money Shops, newsagents, pharmacies and other retail outlets. Customers also have the added option of making a debit or credit card transaction from the comfort of their home. Western Union’s UK customer free phone number 0800 833 833 is available 24 hours a day, seven days a week for details of agent locations in the UK or to make a debit/credit card transaction.

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