Founder of the multicultural advertising agency Saad Saraf and Logika Media head Javed Husain were awarded the Entrepreneur Excellence Award at a prestigious ceremony held Saturday, 7 November 2009 at London Hilton, Park Lane.
The Entrepreneur Excellence Award celebrates the achievement of those Asian men and women who have taken the risk and set up their own businesses and are now making a success of their chosen enterprise. This is clearly demonstrated by the consistent and dynamic performance of Mediareach Advertising as the UK’s leading multicultural advertising agency. Under the inspired leadership of the founders the agency has helped hundreds of ethnic and mainstream brands communicate effectively with the UK’s multicultural public.
This prestigious event was endorsed by Lloyds Banking Group’s Group Executive Director of Wholesale Truett Tate who is quoted as saying, “The Asian business community makes a hugely important contribution to the UK economy and, more often than not, its success is based on an inspiring mix of hard work and ambition.”
The judges included Britain’s top business leaders:
Khalid Darr, Executive Chairman Carter Anderson
Diana Brightmore-Armour, CEO & Co-Head of Corporate Markets, Lloyds TSB
Nina Amin: Tax partner at KPMG UK
James Caan: Founder & CEO of Hamilton Bradshaw and who most people would recognise as one of the infamous business dragons on the BBC’s Dragon’s Den programme.
Saad Saraf of Media Reach Advertising said: “In the continuously growing culture of multiculturalism in the UK, communications with various market sectors is becoming increasingly challenging in the worlds of marketing and business. We will continue breaking new grounds for our clients and for the agency as a whole while continuing to contribute real value to the UK economy. Winning the Entrepreneur Excellence Award is a confirmation of our dedication and commitment to the market and brands we helped build.”
Now in 2009 there is no sign of slowing down, as the team is actively advising numerous government departments and popular mainstream brands on multiculturalism and communications.