FAQ is the first magazine that celebrates and promotes haute couture from India, the Middle East, Pakistan and the UK, in one massive glossy publication. FAQ believes that fashion is universal and provides a platform for designers and photographers to showcase their work. FAQ is cutting edge, daring and expressive; it represents the many faculties of the fashion conscious. It celebrates and salutes the trendsetters and all those involved in the world of fashion and haute couture.
Founded in 2003, Lahore, Pakistan, FAQ is the brainchild of dynamic duo Tahir and Yasir Saeed. Together they took the publishing world by storm and within a year of launching, FAQ was at pole position amongst its competitors. FAQ stood out not only in size, steering away from most magazines which were a standard A4; FAQ at the time was an impressive A3 in size. Due to its unique and savvy content, it has remained Pakistan’s number one contemporary fashion magazine, packed with the best in creative fashion shoots and stories.
Tahir Saeed, Managing Director of Purple Patch Media has an MBA and also holds a Masters in Media Management from the University of Westminster, London, UK. He is catapulting FAQ to an international level with distribution planned in more than five countries. “We have specifically targetted the Eastern regions but at the same time we want to promote designers and photographers of Ethnic origin, who are based in the UK. We want designers and photographers from these regions to be a part of our success story and in essence we want to be a part of theirs. FAQ is a magazine for all talented designers and photographers to finally have a definitive platform to exhibit their work.” Explains Tahir. He goes on to say, “There is no magazine in the current market that amalgamates haute couture from India, Pakistan, the Middle East and the UK. All the people featured in FAQ are either from those regions or are designing and working within them. There is so much to express and Asian/Middle Eastern designers have come a long way – FAQ wants to celebrate them.”
Every element of the magazine has a fashion angle. Celebrity interviews are all style focused, which offers readers a refreshing change from the usual overdose of celebrity gossip.
The first international edition of FAQ will see former Miss World and successful Hindi Film actress, Priyanka Chopra on the cover.
“We went with Priyanka because she is an extremely well groomed and stylish woman and very much a style icon” Explains Tahir.
FAQ Magazine is currently available in all major cities of UK, Pakistan and India. The retail price is £4.50 for UK, Rs. 450 for Pakistan and Rs. 550 for India.
FAQ Magazine’s launch will be followed by a series of events and PR activities after the month of Ramadan starting in September 2010.
The next issue of FAQ Magazine will be coming out in September 2010.