Ameet will be joining an MIB team at the Mela, where he will talk to young people about the dangers of uninsured driving and promote a competition on Twitter. MIB is offering prizes to people who retweet specific messages about the consequences of driving without insurance.
Ameet discusses some of these consequences in the video, noting that as well as possible fines and points on their driving licence people could end up losing their car. He also encourages people to research the best insurance deals available, and to consider using an insurance broker to find a policy that matches their lifestyle and driving experience.
Ameet said: “It is so important that people realise the potential consequences of driving without insurance. It’s more than just getting a fine or points on your license. People don’t seem to realise that they could end up losing their car, which could have a serious impact on their ability to work and their social life.”
The video was released as part of MIB’s Drive Insured campaign, which aims to increase understanding about the facts and laws around car insurance in uninsured hotspot areas such as the West Midlands and West Yorkshire.
Ameet continued: “The Drive Insured campaign is helping kick-start important discussions about car insurance in communities around the country. The MIB team and I have already spent time talking to young people in Manchester and Bradford, and I’m excited to be heading to Birmingham for the Eid Mela. There are loads of myths about insurance, so I’d encourage anybody who can make it to come along and visit the MIB stand at the Mela to get the facts about insurance.”
Ashton West, Chief Executive of MIB, said: “Despite the significant progress that’s been made, levels of uninsured driving are still far too high, especially in hotspot cities like Birmingham, so we’re delighted to be working with Ameet as part of our summer campaign.
“As well as realising the importance of safe, legal driving, young people also need to be aware of how they can get the best deals on car insurance. That’s why Ameet is right to highlight the benefits of using a car insurance broker, and young people should also look into new technology such as getting a black box fitted in their car so insurers know how safely they drive.”
Birmingham dominates the top spots for uninsured driving in a UK national ranking – with the level of uninsured driving in Bordesley and Small Heath seven times higher than the national average. Currently there are an estimated 1.1 million uninsured motorists on UK roads and about 26,500 people are injured and 130 people killed by uninsured and untraced drivers in the UK every year.
For more information about the campaign please visit www.askMID.com/DriveInsured or follow @DriveInsured on Twitter.