Digital UK appoints Rich Visions to prepare London’s ‘hard-to-reach’ for the switchover

Digital UK appoints Rich Visions to prepare London

Rich Visions, the award-winning diverse communications specialists have been appointed by Digital UK to prepare black and minority ethnic (BAME) consumers in London for the Digital switchover.

Beth Thoren, Director of Marketing at Digital UK said, “We are delighted to be working with Rich Visions and to be benefiting from their extensive expertise in this area”

Though the switchover has happened in other areas of the country, Digital UK has commissioned Rich Visions to execute a specific campaign due to the large numbers of ethnic minority communities in London.

Mavis Amankwah, MD of Rich Visions said, “It is so important that the message gets across to hard-to-reach communities before London’s switchover dates, especially the elderly and more vulnerable who are still using analogue sets. For those reliant on their TVs there could be serious consequences if they were to lose all their channels. We’re delighted that we’ve been tasked with this.”

Through relevant media channels, PR and outreach activities, this through-the-line campaign will raise awareness, increase positivity about the switchover and promote Digital UK’s ‘Help Scheme’, aimed at viewers who are 75 and over or eligible disabled.

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