Te objectives of this new oﬃce will include the building of the brand at the level of the end consumer, mainly promoting
the brands Casillero del Diablo, Marques de Casa Concha and Don Melchor, and the distribution of the Trivento brands
and those of the recently-acquired Fetzer Vineyards. It also seeks to strengthen long-term relations with the distributors.
With the opening of this commercial oﬃce, Concha y Toro becomes the ﬁrst Chilean winery to be installed in Africa, a
market in which it has been working since 2001, with a presence now in 28 countries. Te group’s sales in this continent
reached US$ 11M in 2011 and represent 2,5% of the group’s exports, a percentage that has grown strongly in recent
“With VCT Africa & Middle East (PTY) Ltd., we will be able to deepen and work the markets in much more detail. Given the
physical remoteness of the continent and the particular characteristics of each of its countries, it is necessary to be very close to their
requirements and needs, and thus be able to work and see opportunities for strengthening our brands” said Tomas Domeyko,
manager of north zone exports of Viña Concha y Toro.