In 2011, the sales of the Concha y Toro group in Canada amounted to US$29 million, being the third most important
country for the company, after the USA and United Kingdom. Concha y Toro currently leads the Chilean wines category
with a 36% market share.
Te new oﬃce in Canada will focus its eﬀorts on the promotion of its wines and the development of the Canadian market,
building brands at the end-customer level and promoting principally the portfolio of premium wines: Casillero del Diablo,
Marques de Casa Concha and Don Melchor, plus the brands from the recently-acquired Fetzer Vineyards of California. It
also seeks to strengthen relations with inﬂuential players in the Canadian industry, a task that has been carried out for several
years through the successful work of its present distributors.
Te north zone export manager of Viña Concha y Toro, Tomas Domeyko, said “Our direct presence in Canada through
Concha y Toro Canada Ltd. will enable us to give an important drive to the value of our brands and to work our portfolio of
Chilean and Californian wines better, capitalizing on the beneﬁts and opportunities that this market oﬀers for the premium and
superior wine categories”.