Concha Y Toro And Digrans Form Joint Venture For Wine Distribution In Mexico

Concha Y Toro And Digrans Form Joint Venture For Wine Distribution In Mexico

Mexico City, November 18, 2011: The formation of VCT&DG México, a joint venture between Concha y Toro S.A. and Digrans S.A., was announced this morning to serve the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country. VCT&DG México contemplates among other things a marketing and sales division dedicated exclusively to the Mexican market in order to invest in the development of the brands and strengthen their presence throughout Mexico.

Concha y Toro represents close to 40% of bottled Chilean wine exports to Mexico, notably with its Casillero del Diablo brand, the undisputed leader in its price segment and which has enjoyed the preference of Mexican consumers for many years.
“We are very pleased to announce the creation of this new company, formed by two company friends which have consolidated their historic business relationship of mutual trust with a view to the future. This union represents a new manner for facing the coming challenges presented by such an attractive market for our wines, for which we see interesting growth prospects”, said Alfonso Larraín, chairman of Viña Concha y Toro.
“The proven exporter vocation of Concha y Toro, together with its successful global strategy of brand building, together with our knowledge and experience in the Mexican market will enable these two dynamic companies to work as a team to strengthen the presence and consumption of wine in Mexico”, said Claudio Alvarez, chairman of Digrans Mexico.
VCT&DG México was legally constituted in accordance with the laws of Mexico on November 7, and will be operating commercially during the first quarter of 2012.

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