The Indian media giant aimed to promote its leading publications especially Dainik Jagran and Mid-Day among the three million British-Asians through Asian Lite.
Rachel Armstrong, Jagran’s head of European Operations and Anasudhin Azeez, Managing Director of New Asian Media Ltd, the publisher’s of Asian Lite, signed an agreement in Manchester to formalise the tie up.
Rachel said: Jagran is expanding its services to benefit the vast Indian diaspora and the tie up with Asian Lite in the UK will be the first step to link the 27 million Indian-origin expats living all over the world to their motherland.
Azeez said: Asian Lite is privileged to be associated with Jagran, the world’s largest newspaper. British advertisers are now getting an opportunity to expand their business to the Indian market without the hassles of conversions and inadequate market ing advices. Jagran’s markets account for 54.86 per cent of India’s population. It has 319 district offices across the country. With 37 editions and 204 sub-editions, Jagran will provide an exemplary service to the advertisers. The tie up will also open a huge catchment area for matrimony and other classified advertisers. They can make a single booking to publish their adverts in Asian Lite in the UK and Jagran publications in India.”
“This will be a boon to individuals who wish to change their names,” Azeez added. “It is mandatory to advertise in the UK and in any of the Indian paper to announce the name change. Asian Lite and Jagran are offering a reduced package rate to help the diaspora in Britain.”
Asian Lite, published from London and Manchester, is a tabloid fortnightly with a monthly readership about 300,000 national. Besides Dainik Jagran in Hindi, Jagran Prakashan Limited publishes Mid-Day in English and Gujarati, Inquilab in Urdu and City Plus in English. Jagran publications are available across India especially in Andhra Pradesh, Bihar, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Punjab, Madhya Pradesh, Maharshtra, New Delhi, Uttar Pradesh, Uttarakhand and West Bengal.