‘Yeh Rishta Kya Kehlata Hai’ Secures Position as Number One Television show in India!

Continuing to capture viewers with its innovative schedule of television dramas, the latest prime time offering from STAR PLUS – ‘Yeh Rishta Kya Kehlata Hai’ – has already topped the TRP charts across all channels in India to secure the position of number one show, with an average TRP of 6.4.

The latest show from number one Indian entertainment channel, STAR PLUS, is a very relatable story of how a girl marries a complete stranger and discovers different facets of her husband through the journey of marriage and falls in love with him along the way. Produced by Rajan Shahi of the much acclaimed ‘Bidaai’ fame, ‘Yeh Rishta Kya Kehlata Hai’ is broadcast exclusively on STAR PLUS every Monday to Thursday at 7.00pm.

Realising the escalating fragile nature of relationships in contemporary India, ‘Yeh Rishta Kya Kehlata Hai’ creates a setting that encourages understanding, communication and love between a man and woman who were complete strangers before marriage. Interwoven with Indian culture, traditions and values, ‘Yeh Rishta Kya Kelata Hai’ tells the story of Akshara, a demure and obedient daughter who has been brought up like a princess in a traditional Marwari family.

Soon arrives the imminent prospect of marriage for Akshara and she experiences a stream of feelings beyond those that she is familiar with. Marriage forces her into a whirlwind of new relationships, new emotions and a whole new environment. But most importantly, she discovers a unique emotion called love, which eventually helps her transcend all her anxieties.

‘Yeh Rishta Kya Kehlata Hai’ is a saga of an adolescent heart transforming into a mature one with desires and hopes that are in tune with Akshara’s new life as a wife.

India’s number one most popular TV show, ‘Yeh Rishta Kya Kehlata Hai’ is broadcast exclusively on STAR PLUS every Monday to Thursday at 7.00pm.

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Name: Shruti Vellody
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