WorldTV, a subsidiary of content management and delivery company, GlobeCast, is the leading aggregator and distributor of international television and radio programming in America. The service currently delivers more than 210 market-leading television and radio channels in 35 languages representing 42 countries from Europe, the Middle East, Asia and Africa, via Direct-to-Home satellite on Galaxy 25. WorldTV’s expansion into Continental Europe securing distribution rights for some of South Asia’s leading entertainment channels, promises to give it a strong start in the challenging South Asian pay TV market.
In speaking about STAR’s launch in Europe via the WorldTV platform, Nick Thind, STAR Vice President Europe says: “Since 2001 STAR has launched four exciting channels in the UK market, namely STAR Plus, STAR News, STAR Gold and STAR One. It has always remained our objective to bring the best of Indian programming to the South Asian Diaspora and our launch into Europe marks a new and exciting phase. We endeavour to reaffirm our position as a leading content provider to South Asian audiences across the world.”
For six consecutive years, STAR Plus has been dominating Hindi television entertainment as India’s No.1 cable channel. South Asian audiences in Europe will now be able to enjoy the same top STAR Plus programmes their family and friends are watching back home. Household-name dramas such as Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii as well as a host of compelling comedies, game shows, serials, talk shows, lifestyle and kids programmes make up STAR Plus’s highly popular line-up. The channel also has the exclusive rights to broadcast this year’s International Indian Film Academy Awards taking place in Yorkshire in June 2007. Subscribers in the UK voted STAR Plus their “Favourite International Channel” in the 2002 Scorpio Cable TV Awards.
STAR One unleashes the next generation of Hindi entertainment with an innovative, diverse mix of broad-based alternative programming well suited to 3rd and 4th generation Asians. STAR One boasts an array of original popular content including hits such as India’s best comic talent search show The Great Indian Laughter Challenge, the all dancing show Nach Baliye, the new series of the popular chat show Koffee With Karan and the sensational singing show Antakshari.
STAR Gold brings to audiences the best and biggest Bollywood blockbusters and remains one of India’s favourite movie channels. With one of the largest Indian film libraries in the world, STAR Gold offers a wide variety of films for the entire family, showcasing Bollywood’s most legendary stars and hottest filmmakers. STAR Gold has acquired the exclusive rights to televise Bollywood blockbusters – Don starring the inimitable Shah Rukh Khan, Baabul which entered the UK Box Office Charts at number 8, Krrish which made Hrithik Roshan a super hero and the BAFTA nominated Rang De Basanti.
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