Nigeria will be the host nation for Africa’s version of the American series launched by Donald Trump that has replicated its success in 23 countries including the UK with The Apprentice: You’re Fired starring Amstrad boss Sir Alan Sugar.
The Apprentice Africa will gather 18 contestants from across Africa and the Diaspora to compete for a lucrative corporate job with an annual salary of $200,000 and befitting perks including a luxury car.
Auditions for the show are being held in Nigeria, Ghana, Kenya, Tanzania, the UK and the USA. The UK auditions will take place in mid-November at a central London venue. Application forms and further details on the show can be found at the web site http://www.theapprenticeafrica.com.
Successful candidates selected from the auditions will be flown to Nigeria to take part in the production. Shooting on The Apprentice Africa will begin in January 2008 for four months and the programme will air from mid-February across Africa.
The Apprentice Africa is an original format of Mark Burnett Productions, creators of other major reality series such as Survivor and The Contender. Described as the ultimate, 16-week job interview, contestants compete in a series of tasks that require business acumen, innovation and street smarts. The goal is to impress the CEO and prove they are the best candidate for the job. In every episode the losing team is sent to the boardroom where the CEO and his associates evaluate each applicant on their performance. One person is fired and sent home. Who will succeed? Who will fail? And who will be The Apprentice?
The title sponsor of The Apprentice Africa is Bank PHB, one of the fastest growing banks in Nigeria and an emerging icon for banking excellence. The Apprentice Africa is a co-production of US-based business investment firm The Executive Group (TEG), who owns the rights to The Apprentice Africa format and Storm Vision Ltd, the production company behind reality TV hits Amstel Malta Box Office and Big Brother Nigeria.