The UK’s first free British Asian student magazine, TeenAsia is launching with a “bhang”, on the night of October 31st at London’s CC Club. Joining the party on Halloween night will be UK Asian super producer Rishi Rich, introducing his two talented protégés H-Dhami and Mumzy who’ll be performing their new songs live on stage to 1000 fans and media representatives. The talent on show will display their increasingly apparent cross-over appeal with a mix of UK Asian R&B and Bhangra music, which has really taken off since the popularity of Bollywood movies and “Brit-Asian” culture burst into the UK a few years ago.
The launch will also see TeenAsia’s first cover-girl Preeya Kalidas take to the stage for an exclusive live PA, showcasing unreleased material from her debut album, out next year. She is currently the lead actress in the West-End musical “Joseph and the Technicolour Dreamcoat”, the latest sell-out from Lord Andrew Lloyd Webber and Sir Tim Rice. The former “Bombay Dreams” star is the perfect example of a cross-over British Asian star, not only with her music but also as an actress. She is soon to appear in a new TV documentary “Britz” and is sure to add a touch of glamour to the magazine’s launch.
Adding to a bumper stage line up will be the Sona Family and The Rishi Rich Project’s DJ Krash, with the music policy sticking to an ever popular mix of commercial R&B/Hip Hop and Bhangra. It will be hosted by Kiss 100 FM’s DJ Neev, who hosts her daytime show every weekday from 12PM – 3PM.
TeenAsia magazine aims to display the UK’s expanding multi-cultural society through a diverse publication for the younger generation, focusing on fashion, music, culture, entertainment and lifestyle. It is targeted at university and college students in London, aged between 16 – 24 years old and the content is fresh, colourful and informative for it’s target readers.
From the latest entertainment news to health and beauty tips, to Bollywood gossip and social/cultural/political topics also on the agenda, TeenAsia is looking to provide an accessible medium by which young British Asians can share their news stories, thoughts and opinions with others around them, making it very much a magazine open to editorial contribution with the majority of its writers being talented and enthusiastic students mixed with a few experienced writers. It’s diversity and easy accessibility across the internet and in print form, makes it a publication which will hopefully unearth a new wave of bright young writers.
After Mayor Ken Livingston’s India Now summer festival in London, which consisted of 3 months of Asian cultural events, including an Indian themed Regent’s Street parade, what better way to continue the emphatic effect of ethnic and new Asian culture than by launching a magazine for young people which promotes the very essence of multi-culture. Whilst looking to maintain the development of young Asian talent, TeenAsia would also like to re-affirm the notion of equality and togetherness amongst all ethnicities through delivering a popular magazine which is diverse in Asian and non-Asian material.
With an estimated 30,000 copies being distributed throughout London alone, TeenAsia is looking to establish itself as a force in the world of UK student media and soon enough into the wider market of general Asian media. The prospects of launching abroad are also on the horizon after it has been made known that potential supporters of the project in America, Canada, India and Dubai are looking into having their very own slice of TeenAsia, which can only go from strength to strength into 2008 and beyond.
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