Star TV to ‘Spice Up’ Screens as it Broadcasts the British Curry Awards 2008, Exclusively on Star Plus

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STAR TV, the leading Asian television network and the UK’s most popular destination for Indian TV entertainment, were the proud and exclusive TV media partners for the annual British Curry Awards, which took place on Sunday 19th October 2008 at Grosvenor House Hotel, London. STAR TV will recapture the glittering event by televising the awards ceremony exclusively on STAR Plus, the number one television channel in India, across UK and Europe.

The British Curry Awards, which is now in its third consecutive year, is recognised as the spice Industry’s premier networking event held to recognise, congratulate and honour the contribution and extraordinary achievements of British Asian restaurateurs, who play a significant role in contributing to the nation’s economy and wealth. Hosted by Jon Culshaw, more than 1000 VIPs and celebrity guests attended the star-studded event consisting of a host of curry and restaurant aficionados, celebrity chefs, mainstream and Asian celebrities, public figures, MPs and other high profile dignitaries. The event, which is the ‘Curry’ industry event of the year, provided a platform for industry leaders and food critics to rub shoulders with each other catch up on the latest trends and enjoy great food.

The UK’s Indian restaurant industry generates a staggering £3.2 billion and is an integral part of the British Asian community. STAR TV’s partnership with the event reaffirms their longstanding commitment towards the community and the network consistently embraces an enormous range of top quality entertainment shows, community and current affairs, and ground-breaking news and sports report, reflecting their programming tastes.

In relation to STAR TV’s partnership with the event, Patrick Corr, Vice President Distribution & Sales, STAR (Europe) comments, “STAR is proud to partner with such a premium event on the Asian calendar. Today ‘curry’ has become a national dish because Asian pioneers in the UK relentlessly pushed the barriers within the restaurant industry to have their voices heard. Now we see an Asian restaurant established in every corner of the UK and through our TV channels, we are privileged to be invited into the homes of thousands of British Asian families every day, many of which are the very restaurateurs who contributed to the curry empire in the UK, to showcase and celebrate their achievements.”

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Name: Shruti Vellody
Phone: 020 7801 0077