Star set to enthrall South Asian audiences with new channel launches

Star set to enthrall South Asian audiences with new channel launches

Kaun Banega Crorepati kick starts an exciting mix of all-star programming.

STAR, Asia’s leading media and entertainment company, guarantees a year of captivating television with its eclectic pack of four Indian channels, suited to all cross sections of the South Asian Diaspora. The four channels, STAR Plus, STAR One, STAR Gold and STAR News are available on Sky TV’s Style and Culture Mix and News and Events mix packages respectively.

Celebrity power on STAR will reach pinnacles when Kaun Banega Crorepati, the Indian version of Who Wants to be a Millionaire, returns to STAR Plus on 22nd January 2007 with a new quizmaster – the king of Indian cinema Shah Rukh Khan. The programme’s return to STAR Plus, in addition to the channel’s captivating line-up of daily soaps and weekend variety shows, is sure to further strengthen the channel’s position as the number one digital channel in India for six years running[1]. Shah Rukh will guide, cajole and confuse contestants as they work their way through 15 questions to win unprecedented prize money.

STAR Plus will also be showcasing this year’s annual International Indian Film Academy Awards (IIFA Awards) taking place in London in June 2007 as well as the STAR Parivaar Awards, a unique television award show that celebrates the achievements of Indian television’s most popular stars.

What’s more, with the launch of STAR’s new channels, STAR One and STAR Gold on Sky TV, STAR has reaffirmed its position as a leading content provider to South Asian audiences across the U.K.

STAR One provides innovative, diverse and contemporary entertainment programming well suited to 3rd and 4th generation Asians, who constitute over 50% of the Asian population.[2]

Top STAR One programming includes Nach Baliye, India’s version of hit BBC1 show Strictly Come Dancing, but with a unique Bollywood twist. And in February 2007, STAR One viewers will be spoilt for choice as several of India’s favourite shows hit the airwaves: India’s best comic talent search show, The Great Indian Laughter Challenge 3, comes back for a brand new season; a new series of the popular chat show Koffee with Karan begins, once again featuring leading filmmaker Karan Johar as the host who’s sure to make his celebrity guests ‘spill the beans’; and the sensational singing show Antakshari , hosted by Anu Kapoor is also back on STAR One.

STAR Gold is currently one of India’s favourite movie channels, showcasing the latest and most celebrated blockbuster movies. STAR Gold has acquired the exclusive rights to televise 2006’s biggest Bollywood blockbusters – Don starring the inimitable Shah Rukh Khan, Baabul which entered the UK Box Office Charts at number 8, Krrish which made Hrithik Roshan a super hero and the patriotic saga Rang De Basanti.

“Since 2001 when we launched STAR Plus and STAR News in the U.K., STAR has endeavoured to bring the best of Indian programming to the South Asian Diaspora,” said Nick Thind, Vice President Europe, “Now with the addition of two new channels, and a number of hot ticket properties such as KBC, The Great Indian Laughter Challenge 3 and Don ready to launch, we are confident that the television viewing experience for South Asian audiences across the U.K. will be tremendously enhanced.”

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