Pioneering Thought From Mediareach, Elephant Atta Is Sponsoring International Reality Show For The First Time

Pioneering Thought From Mediareach, Elephant Atta Is Sponsoring International Reality Show For The First Time

Mediareach Advertising’s innovative brand strategy and planning is to keep the iconic Elephant Atta Flour as the top brand for the next ten years among South Asian markets.
Mediareach’s strategy was aligned with the headline sponsorship of the international reality show “Jhalak Dikhhla Jaa” on Colors TV. It is an Indian version of “Dancing with the Stars” popular show, which is running for 13 weeks. The show’s popularity and rating has soared this year since the introduction of judges, the iconic superstar Madhuri Dixit, dance choreographer Remo D’Souza and award winning director Karan Johar.

“Innovation is key to the success of the brand, and the agency has done it over the past ten years making Elephant Atta an iconic brand”, said Javed Husain, Director of New Business.

The Agency’s cautious planning and partnership with Colors TV has delivered on strategy demonstrating the connection of Elephant Atta to the roots.

In addition, Elephant Atta’s branding was present in all the marketing materials of the show, wherever it was promoted, in press, outdoor (posters and buses), radio and online media. Furthermore, Elephant Atta has got mentions in the opening lines of the show by the hosts, which also created good feedback among the audience.

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Website: http://www.mediareach.co.uk/mediareach-news/
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