Neeraj Arora Appointed Sony Entertainment Network’s Head of International Business.

Neeraj Arora Appointed Sony Entertainment Network

Neeraj Arora Appointed Sony Entertainment Network’s Head of International Business.

Spectacular rise for executive results in promotion to Executive Vice President & Head of International Business for Sony Entertainment Network.

London, England (29th June 2010) – Neeraj Arora has been appointed as Sony Entertainment Network’s Head of International Business & has also been promoted to Executive Vice-President, taking over from Rajan Singh who finishes his term on 30th June 2010, it was announced today by Man Jit Singh, CEO, Sony Entertainment Network (SEN) which has 3 channels in the international market – flagship channel Sony Entertainment Television Asia, MAX & SAB.

Man Jit Singh stated, “We are incredibly lucky to have Neeraj Arora who in six years at Sony, has progressed from Vice President to Head of International Business & Executive Vice President. His rise is a testament to his dedication and ability and I look forward to a continuation of great things from our International team that he will be managing.”

Arora added, “It is a combination of excitement & immense pride for me to lead Sony Entertainment Network to greater heights. I look forward to newer challenges in the role, especially turning to reality my vision – making Sony Entertainment Network the most preferred provider of non-stop family entertainment across genres for the global South Asian diaspora.”

Although Arora will continue to be based in London, with major channel operations across 5 continents in North America, Europe, Africa including Middle East, Asia & Australia; he will have several overseas offices report to him.

Neeraj Arora joined Sony Entertainment Network in 2004 as Vice President – International Business from B4U Network.

Originally from India, Arora held a variety of senior positions within the Asian media with stints at Zee Network both in India & UK and at B4U Network in the UK. At B4U Network, he spearheaded the company’s aggressive foray in international territories.

Sony Entertainment Network through its channels SET Asia, MAX & SAB is available in over 100 countries around the world. The channels offer their viewers a distinctive blend of entertainment programmes twenty-four hours a day including news, cricket, soap operas, dramas, sit-coms, concerts and Bollywood movies. SET Asia can be found on the internet at

For more information, please contact Debarshi Pandit at Sony Entertainment Network on:

Tel: +44 (0) 208 978 3683
Fax: +44 (0) 208 978 3671

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Name: Debarshi Pandit
Phone: 0208 978 3683