MAX MIX & Sony-B4U join to create VIEWASIA – Biggest Asian TV Package Ever

MAX MIX & Sony-B4U join to create VIEWASIA - Biggest Asian TV Package Ever

Entertainment powerbrand MAX MIX dons a new name VIEWASIA – SET Asia & B4U Movies join the bouquet to create the ‘Biggest Asian TV package ever’.

Revolutionary television bouquet MAX MIX with its existing roster of 5 channels consolidates its position as the UK’s biggest provider of Asian family entertainment by getting Sony Entertainment Television Asia & B4U Movies on board to form VIEWASIA – a new bouquet with 7 entertainment channels at almost half the price of a normal individual subscription package.

London, England (29th May 2009) – In an unprecedented move set to win thousands of new subscribers, Sony Entertainment Television Asia & B4U Movies have joined the MAX MIX television bouquet, it was announced today by Rajan Singh, Executive Vice-President for International Business, Sony Entertainment Network. With this development MAX MIX gets a new name – ‘VIEWASIA’ and it has almost halved its subscription package (Individual MAX MIX subscription is £14.99 & Sony-B4U is £13.99 making the total £28.98) to £15.99 with 7 quality entertainment channels. VIEWASIA remains the one and only innovative Asian TV bundle on UK digital satellite which offers its viewers unprecedented quality, variety and value for money.

Commenting on the launch of VIEWASIA, Singh said:

“Given the current market scenario and economic uncertainty, it is highly imperative we understand our customers and respond to their needs. At the end of the day, they are looking at entertainment in more ways than one and at a price that suits their wallet. We are absolutely thrilled to be bringing 7 quality channels through the VIEWASIA bouquet. We look forward to bringing our viewers even more quality channels in the near future.”

Sunil Rohra, CEO of B4U Network commented:

“B4U MOVIES are very pleased to join MAX MIX under the newly created VIEWASIA bouquet and look forward to bringing our ten years of experience and loyal subscribers across the UK to VIEWASIA. With our vast movie library of Bollywood blockbusters and classics, we are confident viewers across the UK will have an unrivalled combination of variety and value for money.”

Neeraj Arora, Senior Vice President, Sony Entertainment Network stated:

“With the addition of SET Asia & B4U Movies to the MAX MIX existing roster of 5 channels – Aaj Tak, ARY Digital, MAX, SAB & Sahara One; we will further be able to enhance our position as UK’s leading provider of quality Asian entertainment across genres. We are committed to providing quality entertainment, choice and value.”

VIEWASIA is the new and revolutionary bouquet of TV channels (7 channels – Aaj Tak, ARY Digital, B4U Movies, MAX, SAB, Sahara One & Sony Entertainment Television Asia) that brings UK viewers unprecedented variety, quality and value for money. With the backing of entertainment powerhouse Sony Entertainment Television Asia, VIEWASIA represents a one stop shop for South Asian television viewers. With a mix of innovative programming across all genres VIEWASIA is changing the television landscape and continues to enhance its product offering with on-going channel launches. Package prices for the VIEWASIA bouquet begin from £9.99 per month with no annual contract.

For further information please contact: Debarshi Pandit at Sony Entertainment Network on:

T: +44 208 978 3683

F: +44 208 978 3671


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Name: Debarshi Pandit
Phone: 0208 978 3683