London agency becomes first UK company to win prestigious US multi-cultural marketing awards

London agency becomes first UK company to win prestigious US multi-cultural marketing awards

Cross-cultural marketing agency, Soul Marketing, is celebrating double honours in a prestigious US marketing industry awards – the first time a UK marketing agency has scooped this prize.

The NAMIC (National Association for Multi-Ethnicity in Communications) Excellence in Multi-cultural Marketing Awards (EMMA) Award recognizes the US cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.

Soul Marketing secured wins in two separate categories for executing experiential events and campaigns for client, BET International.

There were top honours in the Case Studies/Campaigns, for ‘An Inspirational Evening of Youth Engagement with Trey Songz’ at London’s City Hall and for the ‘Getting Know Wendy Williams’ event at the Soho Hotel, introducing the US chat show host to a UK audience, bagging first place for ‘Experiential Marketing.’

Glen Yearwood, Founder, Soul Marketing, said:” These awards (NAMIC EMMA) are a huge honour for everyone involved and illustrates that developing meaningful cross-cultural marketing strategies are not restricted by geographical borders. Our campaign work with BET International in growing new audiences, as well as developing their UK brand, is confirmation that we are uniquely equipped to deliver successful strategic outcomes for a variety of brands.”

Michael Armstrong, SVP and GM of BET International and Paramount Picture channels, said:

“Winning the NAMIC EMMA Awards is a huge honour and confirms the strength and reach of the BET brand internationally. It is also testament to the collective efforts and professionalism of the whole team in delivering high quality and focused campaigns that resonate with both US and UK audiences."

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