Box TV, a joint venture between Channel 4 and Bauer Media, is testing the UK’s appetite for British Asian music with a new show, the ‘Asian Beats Chart’. It will TX mid-January across 4Music and Kiss TV.
The two-hour programme celebrates the very best in British Asian Music and beyond, featuring rising superstars such as Sonna Rele,Raxstar, Arjun and K.E. It will be hosted by new presenting talent, Mawaan Rizwan and Amira Kai.
Simon Sadler, director of music at Box TV said, “At Box TV, we like to push the boundaries to create new and compelling programming formats. With the rise of stars such as Jay Sean, British Asian music is in demand and the ‘Asian Beats Chart’ is a reflection of this. We like to experiment with new formats and new genres of music; Kiss TV is renowned for championing diversity and 4Music has developed its own identity when to comes to new music after introducing the VIP Track in 2009. We’re proud to be able to produce shows like the’ Asian Beats Chart’ and it will be interesting to be part of the rise of British Asian music scene.”
Aadil Rasheed, former music industry guru and conceptual catalyst behind the show said, “The ‘Asian Beats Chart’ is important for the long term development of artists in this genre in the UK. It is great to be working with Box TV to deliver this ground-breaking show which will give Asian artists a real chance at reaching mainstream TV audiences in the UK. The vision shown by Box TV is rarely found at media level in the current climate so we value the opportunity.”
Terry Mardi, media entrepreneur and youth content creator said, “The Asian music scene has become more mainstream in recent years. Shows like the ‘Asian Beats Chart’ accelerate the unification of young audiences and demonstrate the true integration in modern Britain. I’m proud to be working with Box TV in bringing mass audiences together. I’m also proud that this evolution is being pioneered in the UK, demonstrating how diverse the UK truly has become.”
The Asian Beats Chart launches January 18th on Kiss TV.
The Asian Beats Chart
Wednesday 18th January at 6pm
Kiss TV (Sky 361 Virgin 336)