fills gap left by major portals with first ever fully customisable start page for Brit-Asians fills gap left by major portals with first ever fully customisable start page for Brit-Asians has recently launched the only customisable start page for South Asians that allows users to fully personalise their entire favourite web content onto a single page. The brainchild of 29-year-old entrepreneur Deepak Gandhi, is free, easy to use and convenient, and is also the only start page that offers South Asian content alongside mainstream content.

The customisable start page is quickly becoming an efficient and popular way of organising and personalising the internet, and with so many portals like MSN, Netvibes, Yahoo and Google on offer, is the only one specifically for the ethnic demographic. Users can easily build their start page by selecting from over 500 ‘widgets’ – for local national and international news, sports, Asian events, ringtones, Bollywood, a calendar (that lists local and Indian holidays), Flickr, YouTube, London tube updates, etc – and simply drag and drop their preferred widgets onto their start page.

Users can also add their own feed to by copying and pasting the website’s URL into an ‘Add RSS’ menu. There is also the option to create multiple pages and personalise the title of each page, allowing users to separate news pages from sports, or entertainment from business. All the content is updated regularly and users can be transferred from the article synopsis to the full article, and the content provider’s site, without ever having to leave their start page. has also partnered up with several leading service providers like CareerBuilder UK,,, Moreover Technologies,, Asiansinmedia, Chillitickets, and Jamster UK.
Deepak Gandhi, Founder and CEO, says: “I created so users can access their favourite pages by just clicking onto one site, instead of spending valuable time trawling through the internet. fills a void that was left by other major portals, which are either too western or too ethnic and as an Asian living overseas, I couldn’t relate to either, which is why I developed this start page.

“In the coming months we’ll be launching localised versions of into other markets and in Q4 of 2009, we’ll also be releasing a mobile version of the site that will allow users constant access to their favourite online content and applications from their mobile phones.”

The movement has begun.

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For more information, a personal tour of the, interview requests with Deepak Gandhi and hi-res images, please contact:

Puja Vedi
LiveStyle Media
t: 07949 573065


Indianelement Inc was founded in 2007 by Deepak Gandhi and is a web company that seeks to create and actively engage a global audience that is interested in South Asia. The company is creating a worldwide network of people by providing a single platform on which users can access global information as well as network in different and innovative ways with likeminded individuals.

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Press Tickets:
Name: Puja Vedi
Phone: 07949 573065