Imagine Dil Se, which is currently available only on the Sky Digital platform (free-to-air), had a weekly reach 948,000, ahead of Star Plus’s 901,000 for the week ending 20th March 2011. Zing’s weekly reach was 560,000, Star Gold was 662,000 and Sunrise TV was 537,000.
Siddharth Jain, Vice President and Deputy General Manager, Distribution & Business Operations Turner India, said "Zor Ka Jhatka & Shaadi 3 Crore Ki have delivered the desired ratings for us, we are delighted that Imagine Dil Se has stayed ahead of its competition and is at the No. 1 position in UK yet again with strong ratings in prime time. We are committed to providing our worldwide audience with engaging and entertaining content. Shaadi 3 Crore Ki, our recently launched reality show, will give a simple family Rs. 3 crore to host a wedding beyond their wildest imagination.”
An elated Tharun Rai, Senior Director Distribution said “We are extremely pleased with our performance on BARB and we look forward to consolidate our position from here.”
Imagine Dil Se’s recently launched historical Chandragupta Maurya- a timeless saga of bravery, knowledge & power with a modern connect is sure to strike a chord with its audience in UK. The channel also has two very interesting shows in the pipeline – Beendh Banoonga Ghodi Chadoonga: An inimitable story tracing the journey of two individuals finding their identity in an orthodox community and Looteri Dulhan – An invigorating story of a con- girl.
So stay tuned to Imagine Dil Se and watch your favourite programs that are refreshingly different and endearingly realistic!
About Turner General Entertainment Networks India Private Limited
Turner General Entertainment Networks India Private Limited-(TGENIPL) (A Time Warner Company) owns and operates the Hindi GEC ‘Imagine TV’. The World Cinema Channel – ‘Lumiere Movies’ and the Film Production House – ‘Imagine Film Company’ form a part of TGENIPL’s entertainment bouquet of channels.
Successfully operating in the fiercely competitive Hindi GEC space in India, since it first launched on January 21, 2008, the channel ‘Imagine TV’ has carved an identity for itself with its unique break-through reality programming and soul stirring dramas. Ramayan, Rakhi Ka Swayamvar, Bandini, Baba Aiso Varr Dhoondo, Gunahon Ka Devta, Kitani Mohabbat Hai, Raaz Pichhle Janam Ka, Rahul Dulhaniya Le Jaayega, Armaanon Ka Balidaan , Zor Ka Jhatka – Total Wipeout are some of the programs that have helped establish the channel ‘Imagine TV’ firmly in the broadcasting and entertainment sector.