Iftakhar Ahmed of Ethnic Now speaks at Media Trust seminar: ‘Reaching Ethnically Diverse Audiences’.

"Reaching Ethnically Diverse Audiences": Members of the ethnic and mainstream media explain how to reach and communicate with a market full of potential.

Date: Wednesday 06 December 2006
Time: 2.00pm – 5.00pm.
Venue: Channel 4, London
Fee: £100 plus VAT for charity and voluntary sector organisations / £140 plus VAT for public and private sector organisations

Media Trust aims to help the charity and voluntary sector communicate.

Of over 150 training events run annually by Media Trust “Reaching Ethnically Diverse Audiences” is one of the most popular.

Ethnic minority audiences total almost 8% of the UK population. The event shows organisations with minimal resources how to tap into the goldmine of potential support.

Rachel Graham Head of Events at Media Trust says: “Communication lies at the heart of everything the voluntary and community sector seeks to achieve. A small amount of time and effort devoted to understanding and targeting the right audiences can produce extremely beneficial results.”

The next seminar on Wednesday 06 December will focus on communicating with ethnically diverse audiences through media.

Speakers from mainstream and ethnic media outlets will give a vital insight into using broadcast, print, online and new media. Delegates will learn how to engage Britain’s ethnic communities with key messages.

Confirmed speakers:
Caroline Black, Caroline Black Associates, Director
Dr Rob Berkeley, Runnymede Trust, Deputy Director
Darshna Soni, Channel 4 News, General Reporter
BFM Media
Sonia Ramanah, Street Vibes Youth, Founder
William Ong, Chinatown, the magazine, Publisher
Iftakhar Ahmed, Ethnic Now

Topics covered at the seminar will include:
•The benefit to your organisation of communicating with target ethnic audiences
•How to understand your audience, the information and resources you will need
•How to build communication with diverse ethnic audiences into your strategy
•Examples of successfully targeting specific audiences from key players in mainstream and ethnic media groups
•Measuring the success of your strategy

To secure a place at the event call Media Trust on 020 7874 7610 or book online at: www.mediatrust.org

Region: All
Start Date: 06/12/2006
End Date: 06/12/2006
Start Time: 14:00
Venue: Channel 4
Website: http://www.mediatrust.org
Press Tickets: Available
Sponsorship: Not Available
Press Tickets:
Name: Sarah-Jayne Gardner
Phone: 020 7874 7623