Desihits.com have joined forces with American pop sensation Sean Kingston to launch a global remix competition for his hit song ‘Beautiful Girls’. Sean Kingston has given the smash, a desi flavour with new lyrics, hook and renamed it ‘Bollywood Girls’ name dropping Aishwarya Rai, Bipasha Basu, Katrina Kaif, Malaika Arora Khan and Priyanka Chopra.
True to their urban desi audience, desihits.com are continually pushing the boat out with creating urban and desi collaborations. The track is now at the centre of a huge global remix competition put together by desihits.com, launching on 8th October 2008. Five of the world’s top desi producers DJ Suketu (Bombay), Tigerstyle (Scotland, UK), Nikhil Chinapa & DJ Nawed (Bombay) and The Bilz (Montreal, CA) have been asked to produce and submit their own versions and remixes of an originally urban track re-titled ‘Bollywood Girls’, utilising the new lyrics which will be posted on the site.
Sean Kingston explains, “When DesiHits.com came to me with an idea to rework my hit record into ‘Bollywood Girls’, I had no idea how beautiful the actresses in Bollywood really were! So reworking the lyrics to my track was a no-brainer. I’m excited to hear how these Desi remixes come out. I want everyone to check out the Desi remixes for “Bollywood Girls” on DesiHits.com to help me pick out the best one. Can you get me Malaika’s (Bollywood Actress) number?”
The remixers will battle it out online, to gain the support and votes of a worldwide audience who will be able to stream and vote for their favorite remix. The winning remixer will be selected on October 22nd, 2008 and if the winning track is commercially used, and then the winner will receive a “cash prize” and more importantly the bragging rights for being the one behind the remixed track. The winner selected will also have an opportunity to remix another song for Sean Kingston’s forthcoming album.
“Never has there been a more economically viable time to enter India with its affinity for western culture and trends – fusion Bollywood is becoming an international phenomenon and Desi Hits! is defining the future of Desi pop culture by fusing the sounds from Hollywood to Bollywood,” said Anjula Acharia-Bath, CEO of Desi Hits! “Sean Kingston going Bollywood is a fun collaboration with Sony BMG and we are honored to work with such a talented R&B superstar who gets it!”
Desi Hits! has also produced a hilarious video that will be released following the Remix Competition Winner selection. DesiHits.com off-the-wall talent -The Bollywood Bar Stewards’ -Benn Shaw & Ghetto Guru- will host Sean Kingston in this never-before-seen footage of Sean’s true Bollywood and South Asian (Desi) experience, ONLY on desihits.com.
Within this video Desi Hits! takes Sean Kingston on an entertaining crash course of Bollywood and Desi culture and embraces everything from the traditional food, cultural trends, fashion, and of course his favorite topic the ‘beautiful ladies’ including Shilpa Shetty, Aishwarya Rai, Malaika Arora Khan, Bipasha Basu, Celina Jaitley and even new Hip Hop Bollywood Babe Hard Kaur. Finally, having been bowled over by all the Bollywood Beauties, he walks away with his own Bollywood Beauty – a native New Yorker – Bunto, who is played by the stunning Melanie Kannokada. Sean Kingston creates his very own tribute to the ‘beautiful girls’ of Bollywood!
About Desi Hits!
Redefining Desi to reflect the diversity of today’s trendsetting South Asian, Desi Hits! spotlights established and emerging talent across music and entertainment from both the mainstream and the global Desi community. Wildly addictive, the multimedia site caters to a cosmopolitan online community that craves fresh east-west fusion, and the best from Los Angeles, London, Bollywood and beyond. Original streaming music/video and podcasts shows, editorial, artist profiles and exclusive celebrity interviews, all accessible anytime, anywhere. Desi Hits! is also home to the first official Desi iTunes music store in conjunction with Apple, here you can discover new and established artists in a one stop shop for all your music needs! Why go anywhere else? Founded in January 2006 with headquarters in New York and London, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in over 65 countries. Has Desi HIT you yet? Love it, live it @ www.desihits.com
Please contact Nisha Sahdev for interviews and images.
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