How-Do media network selected Asian Lite as one among the eight best magazines in the region during their annual award function held at Manchester United Stadium at Old Trafford. Asian Lite was the only community title selected for the award category from over 180 entries.
About 550 top media people attended the event.
The 12 high-professional judges, including BBC’s Gordon Burns and Jim Hancock, finalised the candidates by analysing their performance in 2007. The award committee considered several factors including growth of the company, reversing decline, job creation, financial performance, industry accolades, innovation, staff development and leadership.
“The nomination is a birthday present to us,” said Managing Director Anasudhin Azeez. “We are celebrating our first anniversary in June and the nomination is an approval of the professionalism Asian Lite team is providing. Manchester is the mecca of modern journalism because here is where CP Scott coined his famous quote – Facts are sacred and comment is free – which sums up the essence of journalism. A recognistion from the mainstream organisation for a community paper shows the profesiionalism of Asian journalists in this country.”
Asian Lite, launched in June 2007, is the only journal in the British market for professional British-Asians especially the highly skilled migrants and business people from India. Within a year, it has become the media-partner of two major immigrant organisations in the country – the Asian Business Development Network (ABDN) and British Association of Physicians of Indian Origin (BAPIO).
Asian Lite is also the first one in British Asian media to introduce Internet Television by utilizing the spread of broadband facility in the country.
With a print run of 35,000 and readership of 100,000, the title is providing multi-task promotional facilities like Print, Web and Television at a single platform.
The paper has a principled stand on advertising and declining clients from sex chat lines, astrologers, escort agencies and fake sadhus.
Because of its family and community oriented contents, the newspaper is widely distributed at temples, gurudwaras and other religious places.