BBC reports World Cup for Mumbai’s Radio One

The BBC will deliver the news and excitement of FIFA World Cup in Germany to the listeners of the Mumbai-based radio station, Radio One.

BBC reporter Manak Gupta will file daily regular reports, interviews and other stories from various venues in Germany. There also will be packages about World Cup history, main players and profiles of the participating national teams and the countries they represent as well as other football trivia specially produced by the BBC. The BBC output will be part of Radio One’s Football Dhamaal [Footall Extravaganza] season of programming which will run until the end of the world’s most important football tournament.

Radio One is a joint venture between Mid-Day Multimedia and BBC Worldwide, the BBC’s commercial arm, for operating FM radio stations in India.

BBC’s Senior Commissioning Editor, Neil Curry, said: “I am delighted with the opportunity to showcase BBC sport journalism to our listeners in India. I hope our special World Cup programming tailored to our FM listeners in Mumbai will convey the atmosphere of the football championship and cater to their need for more in-depth information about the beautiful game.”

Vishnu Athreya, Vice President for Programming, Radio One, added: “Mumbai is hugely enthusiastic about sport in general and that is evident in the way the World Cup fever is building up. We are delighted to have a collaboration with BBC World Service for the FIFA World Cup programming. It will certainly give us the most credible, ringside coverage on radio in this city.”

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