On Sunday 9th March 2014 Asian Bride Live brought over 5000 visitors to the ICC Birmingham, making it the largest Asian wedding exhibition in the Midlands. With hundreds of brides and grooms-to-be eagerly waiting for doors to open on Sunday morning, guests were thrilled to see over 120 of the leading Asian wedding suppliers in the industry including caterers, décor companies, venues, makeup artists, fashion houses, djs and more showcasing their unique goods and services.
With headline sponsor Itihaas Indian Restaurant providing catering for the day, guests were able to dine on some of the finest Indian cuisine whilst enjoying a bird’s eye view of the hall with the food court situated on the upper balcony area of the main hall. Other sponsors of the one day bridal extravaganza included Brit Asia TV, Raaj FM, Paragon Roadshow, Asian World, Tilda Humara, Lubna Rafiq Academy, The VIP Studio & The Institute of Asian Businesses
Asian Bride Live allowed guests to not only find unique and inspiring ideas for their wedding day but also view a series of live entertainment performances throughout the day. With 3 awe-inspiring fashion shows featuring BIBI London, Julien Trivedi, Chic Couture, Kajal’s Couture, Monga’s, Noor Bridal House, RDC London, Sache by Asif, Sharons Couture, Soltee by Sulakshana Monga, Sonas Haute Couture & World of Fashion. Guests were left inspired by wedding attire from the biggest names in Asian bridal fashion. The icing on the cake for the catwalk was the stunning hair & makeup by the renowned Lubna Rafiq Academy. For the first time ever at an Asian wedding show, there was a unique segment by Uzma Rafiq; the talented bridal hair artist. Uzma’s showcase featured outfits by Ziggi Studios embraced the ‘wow’ factor as brides-to-be were introduced to a touch of innovation and creativity in bridal hair styling.
Visitors at Asian Bride Live were also kept entertained through a series of acts including live Beauty demos by the talented Lubna Rafiq, Cookery Demos from Payal Catering & Event Services featuring Scottish TV personality Hardeep Singh Kohli, a Gordon Ramsey lookalike & a performance by Bhangra artist Foji featuring Nachde Punjab Dancers.
Asian Bride magazine is the UK’s leading Asian bridal magazine with a vast national readership spread across both print and digital. A majority stake holding in the magazine was purchased by a group of investors last year, headed by IT entrepreneur Pali Banwait, who runs a number of successful businesses including Asian D8 and ChilliTickets.
Commenting on the show Pali said: “We are extremely pleased with the success of the Birmingham show, and the feedback from both the exhibitors and delegates has been incredibly positive. Since becoming involved in the magazine we have invested heavily in growing the business online; earlier this year we launched the Asian Bride app and are the first Asian bridal magazine to be available to download via the App store.”
Pali added: “We see the events arm of the business as another key area for growth, which has been reinforced through the success of both the London and Birmingham shows. We have already confirmed a second exhibition and fashion show in London and are in the process of finalising Birmingham for next year.”
Asian Bride Live is the first major event for Monsoon Venue Group; partners for Asian Bride Live Birmingham. Directory of MVG Pav Shergill, who only just launched the specialist venue and event management agency in June last year, quoted “the exhibition has without a doubt been an overwhelming success and I’m very pleased Pali and the Asian Bride team decided to bring the show to the ICC. Monsoon Venue Group is a unique business model as we very much work in partnership with our venues to manage everything from the sales and marketing of Asian events right through to the delivery on the day, providing the customer with a seamless and insightful service throughout. Working with Asian Bride Magazine to jointly organise and host the show has been a great way to launch MVG as a new business entering the industry, and showcase the ICC Birmingham as a potential venue for Asian weddings.”
After their resounding success in the Midlands, the Asian Bride team will return to host their flagship event at the Novotel London West in Hammersmith on Sunday 12th October 2014. With two phenomenal events under their belt, this team is set to change the face of the Asian wedding industry so keep a close eye on them in the coming months. For more information on Asian Bride Live visit www.asianbridelive.com