MP Launches unique Asian Heart Health Campaign

MP Launches unique Asian Heart Health Campaign

South Asian Community Heart Health Campaign

Campaign Launch
Hosted by Virendra Sharma MP
House of Commons, Thurs 13th Dec 2007, 4-6pm

“SACHE” – a unique campaign
The South Asian Community Health Education (“SACHE” meaning “truth” in many dialects) Campaign takes healthcare professionals directly into temples, mosques, gurudwaras and community centres to deliver health education to combat health inequalities. The education sessions include lectures, question/answer sessions about heart health (e.g. diet and exercise) and a Bollywood style comedy about heart disease.
This campaign is unique: education is being delivered directly to communities, usually in their first language, by health professionals from those communities.

Heart Disease – a major killer of UK South Asians
Heart disease, diabetes and stroke are the biggest killers in the UK’s South Asian community. South Asians are at a 50% increased risk of dying of a heart attack compared with the UK’s White Europeans. People can make simple lifestyle changes to reduce their risk. The campaign highlights some of these easy steps.

The Charity and the Sponsors
The South Asian Health Foundation (SAHF) is a registered UK charity promoting good health in the UK’s South Asian community. The SACHE campaign is part of the charity’s activities and is supported by AstraZeneca.

Campaign Partners
The campaign unites partners across the NHS and voluntary sector committed to addressing cardiovascular disease in these traditionally “hard to reach” groups. National stakeholders:

British Heart Foundation British Red Cross
Diabetes UK UK Transplant
The Stroke Association Race for Health

The campaign will be launched on 13th Dec 2007, 4-6pm by Virendra Sharma MP, at the House of Commons.

For more information contact
Dr Rumeena Gujral – SAHF Trustee and National Coordinator for SACHE
Email: Tel: 07771933939

Region: All
Start Date:
End Date:
Start Time: 16:00 to 18:00
Venue: House of Commons
Venue Address: Terrace Pavilion, House of Commons, Westminster
Celebs Attending: Mr Virendra Sharma MP
Press Tickets: Available
Sponsorship: Not Available
Press Tickets:
Name: Rumeena Gujral
Phone: 07771933939