The labels hit the stores on Monday 17th July and will be distributed nationwide. In addition to this, Robert Wiseman Dairies will giveaway free cartons of milk at the event.
The festival will be held from 4 – 6 August at Tramway in Glasgow and aims to attract 30,000 Scots and visitors of all ages. A host of events including live carnival street performances, international and local performers and artists, Sufiana folk singing and various stalls representing Islamic cultures will be on hand to ensure the day is fun for all.
Muhammad Ashraf, Chairman of the APMG organisers of the Sufi festival commented:
“The Sufi festival is not only a great day out for all the family, but it also educates the public on the various different cultures within the world, and helps build an understanding of where we have all come from and what we all have in common.
We are delighted Wiseman’s are supporting the event, as they are such an established, well known household brand and have such a wide consumer base of all ages. The milk cartons will prove a fantastic promotional tool for us to really raise awareness of the festival.”
Sandy Wilkie, Sales and Marketing Director at Robert Wiseman Dairies commented:
“We are always keen to support good causes and break away from the traditional mould when it comes to milk marketing and distribution, using our milk cartons to raise awareness allows us to do this.
The Sufi festival is a wonderful opportunity to learn about other cultures and our milk cartons will help ensure the people of Scotland and visitors alike go and support this fantastic event.”