True flavours of home at an Asda near you

True flavours of home at an Asda near you

With the first crisp days of fall upon us, Asda has been gearing up to offer their South Asian customers the true flavours of home. The world food range will evoke memories of days past in mum’s kitchen, childhood memories and special moments growing up. From sweets and savouries to beverages, Asda’s world food range runs the gamut of comfort foods from a simpler time.

Introducing 50 new lines of South Asian products across selected Asda stores, customers are able to savour the delight of brands such as TRS, KTC, and Shan, with products like lentils and snacks to pastes and sauces at pocket friendly prices.

From masala seasonings, to biryani sauce – the varieties and tastes with these ingredients are large and share great popularity and nostalgia on the dinner table. With the growing needs of the South Asian community in the UK, Asda has once again reaffirmed its commitment to its South Asian customers by providing authentic quality products, continuing to bring the taste of home to them.
A regular shopper at the Asda store in Park Royal, Manjeet Kaur said: “I feel emotional when I cook – it makes me think of my childhood and it’s very much how I express my connection to my culture. I shop for all my South Asian ingredients in Asda. I’ve always strived for my cooking to be authentic and delicious for my family and friends, just like the way my mum use to cook it when I was growing up.”

With a choice of rice, flour and oil products in the 2 for £10 ‘Mix & Match’ to a selection of 500g TRS pulses at £1 each, there is something for everyone in the family at Asda.

Region: All
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Press Tickets:
Name: Arika Murtza
Phone: 020 7195 1394