These included Kulveer Ranger, Mayor of London’s Director of Environment and Digital London, Sheetal Mafatlal, Chairperson, Mafatlal Luxury, Suhel Seth, India’s renowned adman and columnist, C. Rajasekhar, Minister – Political, High Commission of India – London, Mihir Bose, journalist and author.
Speaking the brand and its vision, Sanjay S Dash, Director – Marketing and Sales, Ryan50 Scotland Limited said, “We are extremely proud and happy to be launching this brand in the UK market as we wanted to have a global launch befitting Seven Islands Vintage that brings together Indian culture and the Scottish art of making whisky.
“This launch is only the first in a series of international launches of Seven Islands Vintage in fashion capitals of the world – Mumbai, Milan and Paris,” he added.
Seven Islands Vintage is mystical in origin and eclectic in spirit. It has been passionately created and carefully crafted for the connoisseur in each one of us. This luxury whisky has a rich golden colour with notes of butterscotch, honey and vanilla, mingled with a delicate hint of spices and a faint trace of apples and pears.
Seven Islands Vintage has been created exclusively by Ryan50 Scotland Limited, UK, in strategic association with The BenRiach Distillery, Scotland. It will be marketed by Ryan50 Scotland Limited in the UK market, followed by the introduction of the same by Tilaknagar Industries Limited in India.
The ‘Seven Islands Vintage’ brand story was showcased at the launch event using powerful narrative, a live saxophonist and guitarist and an evocative, contemporary dance performance. Seven Islands Vintage Single Malt Scotch Whisky was unveiled as part of the choreography.
Guests were taken on a personal exploration of Seven Islands Vintage by sommeliers, who conducted group tasting sessions, which was greatly appreciated by the guests. A coffee table book – ‘India through the eyes of Seven Islands’ – was also unveiled by Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries Limited.
Seven Islands Vintage brand launch was conceived and created by Here&Now365, a full-service, integrated communications agency based in London.