Jaguar Serves up New XKR-S at the World Food Awards

Jaguar Serves up New XKR-S at the World Food Awards

The highly coveted World Food Awards today announced that leading luxury car manufacturer Jaguar will be showcasing its fastest production model yet, the XKR-S, at the awards which take place on 1st October at the Grosvenor House Hotel, London.

The World Food Awards, now in their third year, will see the red carpet lit up by a host of celebrity guests arriving in the award-winning Jaguar XJ.

As well as being the official Luxury Automotive partner for the event, Jaguar will sponsor and present the World Food Award for Best Marketing Campaign of the Year, which recognises a creative and original marketing campaign that has achieved exceptional success, whether it be a brand new launch or a re-vamp of an established campaign.

With entries having closed at the end of July, a panel of industry judges have the arduous task of short listing just four entrants by mid-September, with the winner of this prestigious award being announced at the glittering gala event on 1st October.

Geoff Cousins, Managing Director, Jaguar UK commented on the sponsorship:
‘We are delighted to be able to support these exciting awards. Jaguar is one of the world’s most iconic automotive brands and with our new line-up of the XK, XF and XJ we have attracted a new customer base. At Jaguar we realise the immense creativity and innovation that is needed to create a memorable and effective marketing campaign, and wanted to acknowledge the talents of creative teams and brands in a sector that is as competitive as ours.”

This year’s World Food Awards promise to serve up a true delight of world entertainment, headed by comedy legend Lenny Henry who returns to host the Awards for the second year.

Speaking about this year’s event Lenny Henry said: "Coming from a Jamaican background myself, I think it’s fantastic how practically every ethnicity is represented in this unique celebration of world food. I had a fantastic experience last year, so am delighted to be back and looking forward to meeting this year’s nominees and winners. It’s one event that you can attend knowing that the food is going to be great!”
The World Food Awards are open exclusively to companies specialising, promoting or stocking products from the following countries: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean.
The event will again feature a glittering line-up of entertainment and glamour, including performances from leading artists and a host of celebrities, sports personalities and acclaimed chefs to present the awards.
This year’s high-profile judging panel consists of some of the UK’s most respected industry experts, including Adam Leyland, Editor of The Grocer, Simon Numphud, Head of AA inspectors and Mintel’s Director of Innovation & Insight David Jago.

KPMG’s Sheel Gill will again audit the judge’s results to ensure complete confidence in the judging process.

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