Indian Summer backs “Tax Parity Day” campaign with 7.5% price cut

Indian Summer backs "Tax Parity Day" campaign with 7.5% price cut

Brighton’s ‘Indian Summer’ restaurant will cut its prices by 7.5% for one day on Wednesday 25th September – “Tax Parity Day” – as part of the restaurant industry’s campaign to reduce VAT on restaurant bills.

Indian Summer backs “Tax Parity Day” campaign with 7.5% price cut

Described as the “Restaurant Capital of Britain”, with 1 restaurant for every 250 inhabitants, the Brighton and Hove area would receive a massive boost to its economic fortunes, if Chancellor George Osborne was to cut VAT on restaurant bills.

At present the VAT Man takes £1 in every 5 spent on dining out. Every one of the 27 EU ember states in the EU, except Denmark, has reduced its rate of VAT. Thirteens have a reduced rate for restaurant meals. 21 EU countries have lower VAT rates than the UK.

Indian Summer was persuaded to join the movement by the actions of veteran campaigner Jacques Borel, the French Resistance fighter cum restaurateur, who is lobbying the UK Government to slash VAT, in order to boost employment.

A similar move in France, for which M. Borel campaigned for 27 years, saw VAT drop from 19.6% to 5.5% creating 225,000 jobs in the French hospitality sector.

But cutting VAT for one day Minesh hope that the move will demonstrate that a reduction on demand will generate an increase in business with a resultant positive knock on effect for the wider economy. He is calling on all other Brighton restaurants to follow suit.

“The restaurant business has a very high intensity of labour – if more people eat out, restaurateurs will have to hire more staff and invest in training,” said Minesh, adding,

It is believed by leading economists that the loss to the Treasury in VAT receipts would be recouped in three years through increased Government receipts from corporation and income taxes, national insurance and a reduction in benefits – creating over 320,000 new jobs in the process.

Restaurant goers can also show their support for the VAT cut by signing an online petition at www.change.org/petitions/cut-vat-from-20-to-5-in-the-hospitality-sector-and-create-270-000-new-jobs#share .

The remarkable career, achievements and current activities of former hotelier and restaurateur Jacques Borel’s, now aged 86 but with the vigour of many men a third his age, can be viewed at www.vatclubjacquesborel.co.uk In 2009 he lobbied successfully 27 EU Finance Minsters to votae unanimously to allow member states to be able to decrease VAT on restaurants.

The consistency of Indian Summer’s high culinary standards has been recognised with the award of a TripAdvisor Certificate of Excellence for 2013. This prestigious accolade places the restaurant in the top-performing 10.

Editors’ Notes: Menus, recipes and hi res photos available.

Widely accepted as being in the vanguard of the new wave of modern Indian restaurants, Indian Summer has been pioneering authentic regional food from the sub continent for over a decade. The Brighton favourite is listed in the ‘Top 100’ restaurants in the UK by the Cobra Good Curry Guide 2103.

The new dishes follow Indian Summer’s philosophy of providing simple, healthy, delicious cooking with well-sourced, seasonal ingredients. Using family recipes handed down through the generations, the cooking is kept fresh through constant innovation, creating new exciting dishes.

The consistency of Indian Summer’s high culinary standards has been recognised with the award of a TripAdvisor Certificate of Excellence for 2013. This prestigious accolade places the restaurant in the top-performing 10.

Indian Summer was founded in 2001 by Minesh Agnihotri (who gave up a career making medical prosthetics) and Byron Swales (whose family was forced to flee Burma in a wooden plane), with a mission to bring authentic cooking to Brighton and recruited Indian Head Chef Parth Shukla, who heads a team who have worked in many of India’s leading restaurants including Bukhara, Delhi, Delhi and Karvalli, Bangalore. Chef Shukla has assembled a brigade of talented chefs drawn from across the regions to offer truly pan-Indian fine dining.

The consistency of Indian Summer’s high culinary standards has been recognised with the award of a TripAdvisor Certificate of Excellence for 2013. This prestigious accolade places the restaurant in the top-performing 10% of all businesses worldwide on the TripAdvisor reviews website.

Indian Summer, 69 East Street, Brighton BN1 1HQ
T: 01273 711001 Tw: @indiansummer108
E: manager@indian-summer.org.uk W: www.indian-summer.org.uk

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Website: http://www.indian-summer.org
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Name: George Shaw
Phone: 1892750851