Cobra Gives Away Sony BRAVIA Televisions In First Ever On-Pack Promotion

Cobra Gives Away Sony BRAVIA Televisions In First Ever On-Pack Promotion

London, UK – Cobra Beer has announced the launch of its first ever on-pack promotion, which gives consumers the chance to win one of 100 40″ Sony BRAVIA LCD televisions this summer. In stores now, the promotional Cobra four-packs are available to all stockists, including Tesco, Asda, Sainsbury’s, Waitrose and Morrisons.

The promotion will run across all four-packs of Cobra 5.0% Premium, Cobra Lower Cal and Cobra 0.0%. It is an instant win promotion where consumers input the unique code printed on the inside of their Cobra four-pack onto the Cobra website (www.cobrabeer.com/lcdtv) to find out instantly if they are one of the lucky winners of a BRAVIA LCD television. Promotional packs will be in-stores until 29th September.

The promotion with Sony marks a significant step in Cobra Beer’s development being the first it has carried on its packaging. Simon Edwards, marketing director at Cobra Beer comments: “We’re delighted to be linking up with Sony, one of the world’s most innovative and forward thinking companies, to launch Cobra’s first on-pack promotion. We believe this will really excite consumers as they have the chance of winning the latest, state of the art Sony BRAVIA LCD TV instantly.”

Region: All
Website: http://www.cobrabeer.com
Press Tickets: Not Available
Sponsorship: Not Available
 
Press Tickets:
Name: Ben Egan
Phone: 020 7760 7377