A.G. Barr appoints ethnic marketing agency The Marketing Effect

A.G. Barr appoints ethnic marketing agency The Marketing Effect

A.G. Barr has appointed ethnic marketing agency The Marketing Effect to handle its in-store brand promotions of its premium water brand Strathmore Water.

The Marketing Effect (TME) has been chosen because of their extensive experience in results driven promotions within the ethnic communities.

Harry Singh, Managing Director of TME says, “We’re extremely happy to have won the Strathmore account on the strength of our marketing campaigns. Our results driven marketing is being increasingly noticed by mainstream brands which we welcome, as it helps prove the case for investing in ethnic marketing.”

A £2million above and below the line marketing campaign has been planned and TME’s in-store promotions will focus on wholesale trade, aiming to increase distribution by using promotional field teams.

Region: All
Website: http://www.themarketingeffect.co.uk
Press Tickets: Not Available
Sponsorship: Not Available
 
Press Tickets:
Name: Chloe Basterfield
Phone: 0118 323 5078