London Fashion Week – Fashion Diversity 2009

London Fashion Week - Fashion Diversity 2009

Are you part of the next generation of British design talent? Fashion Diversity returns to London Fashion Week 2009 and offers 10 student/ graduates a unique opportunity to showcase their collections to press and buyers from the fashion industry, since winning Fashion Diversity 2008 Brett Martindale Durning has gone on to launch a website and shown his collection for the 2nd season during Fashion Week. It could be you…

The Brief
‘The Proof of The Fashion is in the Garden’
Late 18th Century Pleasure Gardens

A pleasure garden is usually a garden that is opened to the public for recreation. They are differentiated from other public gardens by containing entertainments in addition to the planting; for example, concert halls or bandstands, rides, zoos or menageries.

Public pleasure gardens have existed for many centuries. In Ancient Rome, the landscaped Gardens of Sallust (Horti Sallustiani) were developed as a private garden by the historian Sallust. The gardens were acquired by the Roman Emperor Tiberius for public use. Containing many pavilions, a temple to Venus, and monumental sculptures, the gardens were open to the public for centuries.

Many public pleasure gardens were opened in London in the 18th and 19th centuries, including Cremorne Gardens, Cuper’s Gardens, Marylebone Gardens, Ranelagh Gardens, Royal Surrey Gardens and Vauxhall Gardens. Many contained large concert halls, or hosted promenade concerts; some lesser discussed pleasure gardens were home to haberdasheries and harems.

Extract from:

There are many accounts of the Pleasure Gardens which existed in the late 18th Century, some labelled them as hotbeds of scandals, intrigue and seduction. Others saw them as venues where people from all walks of life converged to listen to music, to admire paintings, to walk, or to drink and flirt.

What remains true of all versions is the social importance of these outdoor spaces and their significance in shaping the fashions and social behaviours of the time.

Pleasure gardens are phenomenally important spaces for historians of music, gender, art and society. Their success in creating a classless space for multimedia entertainment continues to challenge those interested in creating socially-inclusive leisure facilities. Dr Jonathan Conlin, a lecturer in modern history in the University School of Humanities.

Using these extracts as your starting point, select 2-3 themes on which to base your collection. The themes you select must include research into an aspect of 18th Century fashion and the theme of pleasure gardens in this era which you will need to clearly reference e.g. a particular style of clothing, a designer of the era, a particular pleasure garden, topics you may want to base your research on include:
Georgian dress
18th Century Fashion Plates
Vauxhall/ Ranelagh Pleasure Gardens
18th Century Architecture
The Monarchy

Other useful research sources would be:

The Victoria & Albert Museum, Kensington, London
The Fashion & Textiles Museum, London Bridge
Museum of London, London Wall
The British Library, Kings Cross, London
The Garden Museum, Lambeth Road, London
The Internet
Local libraries

Project Requirements
Each student must produce a capsule collection of 6 outfits; this can consist of separates, one piece garments and/or a combination.
*Both hand sewn and customised garments will be acceptable although any such items must be wearable.
*if selected, they will be shown as part of the finale catwalk show at Museum of London on Saturday 19th September 2009.

To accompany this, a mood board will need to be produced to correlate with the research and must be no larger than A3 size. Fabrics, trims, sketches etc, can all be included on this.

A final drawing of all six outfits with final fabrics attached will be required as part of the application and students should specify which 3 themes they have chosen to base their project on.

Students will need to be available for fittings in London around August, the exact date, times and venue will be confirmed nearer the time.

The ten designers selected will be invited to attend a talk held by Museum of London on Thursday 16th April 2009 in London. Here they will have an exclusive opportunity to view some of the museum�s own collections; attendance to this must be prioritised. Full details will be given to those students who are selected.

Closing date for applications: Friday 22nd May 2009
Selection Day: Monday 25th May 2009
Inspiration Session: Thursday 16th April 2009
Interim Assessment: Saturday 15th August 2009 (subject to change)
Fittings: Mid to late August TBC

For more information or application form contact:
Maame Baryeh
+44(0)7972 872 006

Region: All
Start Date: 17/09/2009
End Date: 19/09/2009
Start Time: 11:00
Press Tickets: Not Available
Sponsorship: Not Available
Press Tickets:
Name: Maame Baryeh
Phone: +44(0)7972 872 006