In its first year of opening Westfield Stratford attracted a footfall of up to 50 million visitors and this has grown in line with last year’s London Olympics.
Diva Choice will be hosting a special preview event at the pop-up shop for press and guests.
Diva Choice offers a range of quality affordable Luxury Lingerie and Bath Products. The firm aims to inspire and encourage women to take the time to appreciate and reward themselves. Diva Choice believes that at least once a week women should do something simple like a take a bath to reconnect with the soul or indulge with a small treat such as a piece of exquisite Lingerie because women are special and deserve a choice. This opportunity to showcase the Diva Choice range will allow the brand to be recognised as a go-to brand for women who wish to celebrate their beauty.
From 20 July to 17 August, the Established East London Pop-Up Shop takes up residence on The Street at Westfield Stratford City. In a fully designed and fitted-out retail unit donated by Westfield, Established East London will be selling original artisan products created by local entrepreneurs including beauty ranges, jewellery, photography and artwork, fashion and foodstuffs.
Diva Choice is part of Community Links’ Established project which provides training and support for individuals, start-up businesses and social enterprises. With support from various teams at Westfield from Retail & Design to Legal and Marketing, Established East London will give Diva Choice an invaluable experience, increase its retail knowledge and raising the profile of the brand.
Tricia Blake has dealt with personal tragedy to create the business that she truly loves in Diva Choice. Her passion for retail and her self-belief has led her to reach new heights in her business. “I intend to be the person I want and dream to be! As the saying goes, if at first you don’t succeed brush yourself off and try again, I am a true believer in this motto!” – Tricia Blake, Founder of Diva Choice.