The Department for Children, Schools and Families (DCSF) stand at Zee carnival in Olympia drew large crowds as they were promoting free early learning for all three-to-four year olds. The stand, with its large nursery style set up, promoted the benefits of free early learning to parents as kids got to enjoy the various activities that were on offer.
This is the first time the Department has undertaken an activity at such a large-scale event aimed at the South Asian community. The DCSF stand at the Zee Carnival, which took place from Friday 13th to Sunday 15th February, recreated a nursery style environment with face painters, a colouring corner, storytelling and much more. This was aimed at allowing parents to see and experience first hand how their child interacts with other children. Outreach teams and Local Authority representatives were at hand to provide more information to parents.
A DCSF spokesperson says, “Being part of Zee carnival is very exciting for us. We wanted to show our commitment to increasing awareness amongst Pakistani and Bangladeshi families of the free early learning entitlement and its benefits among these groups and saw this event as the perfect opportunity to reach them.”
DCSF is currently conducting a campaign to raise awareness about Free Early Learning amongst the Pakistani and Bangladeshi communities. The campaign promotes the 12.5 hours per week of free entitlement, that is available to all three and four-year-olds in nurseries, playgroups and preschools or at their childminders for 38 weeks of the year.
Parents interested can call 0800 678 3366 (9am-5pm) to find out more about free early learning in their local area, or visit www.direct.gov.uk/earlylearning
Through active learning and playing in a safe and structured environment, children will have a head start at school and will learn essential skills for the future.