The seminar is for public relations (PR) and marketing professionals, as well as business leaders that want to learn more about the business case for engaging with Britain’s diverse ethnic groups, which will have an estimated combined spending power of £300 billion by 2010*. Umunna, who is also the editor of TMP an online magazine and forum for the multicultural progressive, is no stranger to the issues surrounding businesses engaging with diverse groups and campaigns regularly about diversity.
The ethnic media panel discussion at the event will provide an opportunity for delegates to gain a real understanding of the different ethnic media channels that are available and sometimes overlooked for advertising and editorial content in favour of mainstream media channels. The ethnic media panelists include representatives from Polish Express, Epoch Times, Me Media Ltd, Powerful Media and Choice FM.
Speaking about the seminar Chuka commented: “One of the UK’s strengths is its ethnic diversity, which adds cultural richness and contributes to the economic welfare of the nation. It therefore makes commercial sense for organisations to take the time to recognise and to understand the ethnic market in more detail.”
As well as the ethnic media panel discussion, research agency Starfish will be presenting information on different ethnic groups’ attitudes towards advertising, as well as cultural and social issues and lifestyles. Business in the Community will highlight the benefits of a diverse workforce and best practice case studies will be presented by public relations and marketing professionals from the COI, MoneyGram International Ltd and Bright Star Public Relations.
Bieneosa Ebite, Managing Director of Bright Star Public Relations and organiser of the seminar commented: “The time is ripe for communications professionals and business leaders to embrace the significance and power of the ethnic pound. This seminar is all about fostering a greater understanding so that communicating in multicultural Britain is part of the psyche of marketing and PR professionals.”
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