Sway is a home grown talent with experience of all sides of the music business. His creation of his own record label Dcypha Productions in 2004, helped him to promote a series of mix tapes which were to lead to a MOBO award for Best Hip-Hop Act in 2005, despite the fact that he was then unsigned.
Sway’s debut album, This is my Demo was nominated for a Mercury Music Prize in 2006 and was produced in part by the artist himself. His latest album – The Signature LP – was released in 2008 after the artist signed to Akon’s Konvict label.
Rav from Panjabi Hit Squad
With three successful albums under his belt, Panjabi Hit Squad’s Rav is part of a group credited as the original pioneers of ‘Urban Asian Fusion’. A regular on the British Asian Music scene since 2001, the artist has also produced tracks for Sway, Mariah Carey, Ashanti, Bobby Valentino and Beanie Man.
Panjabi Hit Squad were the first Asian artists signed to the UK imprint of Hip-Hop giant, Def Jam and also run their own their own label, Major Moves, as well as a recording studio, Kreative Kontrol. They currently host shows on both BBC 1Xtra and BBC Asian Network.
Jennifer Wilson is a freelance music journalist, based in the UK. She works primarily with the London Bureau of Billboard, one of the oldest and most respected music media brands in the world.
Prior to moving to the UK, she was Editor of Australia’s premier music industry publication, The Music Network. There, she was responsible for maintaining the reputation of the weekly tip-sheet and ensuring its local and international subscriber base was provided with all the latest news and music. Upon her appointment just months before her 21st birthday, Jennifer became the youngest and first female Editor of the magazine.
Through her various roles in the music business, she has developed a keen sense of what works commercially and the development process an act undergoes in its quest for stardom – both on a domestic and international stage. As well as this, having worked extensively in music media, she understands the importance of image and choosing the right team to break into a target market.