WHAT: Making Money From Music: Intellectual Property, Income Streams, The Media & Marketing seminar
WHEN: Thursday April 2 2009, 4-6pm (networking & registration from 3.30pm)
WHERE: Accra, Ghana (venue details upon booking – see below)
COST: Free (by invitation only via pre-booking your interest to attend on this page)
BOOKING INSTRUCTIONS: To join musicians, music industry practitioners, journalists, IP (Intellectual Property) lawyers, Government representatives and other stakeholders: http://www.btwsc.com/eventdetail.php?eventId=31
This is a follow up to the ‘Music And Business: Contrasting UK and Ghanaian Copyright And Music Industry Practice’ seminar held at the Osu Ebenezer Presbyterian Church Hall on April 17
2008. Organised by the London-based Black Music Congress in association with pan-London voluntary organisation BTWSC, it was led by Kwaku (his CV can be accessed from the Documents panel) and the Copyright Administrator Bernard Bosumprah (for more information, please read Press Release accessible from the Documents panel on the left).
Making Money From Music aims to focus on lessons learnt from last year’s seminar. It will break down the key points of Copyright, particularly for journalists to have a better handle on reporting Copyright and music industry practice; highlight key income streams within the Ghanaian market and potential abroad; and explain how the interplay with the media and proper marketing has the potential to make Ghanaian music a strong seller at home and abroad.
“Without a robust copyright regime, we can not have an effective music industry. It is therefore important for musicians to understand how copyright impacts on their careers and income streams, and for journalists to report on the intricacies of copyright from a more informed position,” was one my widely circulated quotes, which needs underscoring once again, as one year on, the Copyright environment has not noticeably improved.
This is not helped by the fact that there is still no Legislative Instrument (LI) to implement the 2005 Copyright Act. However with as the new Attorney General and Minister Of Justice is former Copyright Administrator Mrs Betty Idrissu-Mould, one hopes her deep understanding of the intellectual property and music industry issues, will speed the passage of the much-needed LI.
While my experience is based on the British music industry practice, the seminar is not a one way traffic. There will be dialogue with some of the movers and shakers of the Ghanaian music industry and Government representatives in order to highlight the way forward in building a strong local music industry and Copyright regime.
I’ll end with a bit of an anecdote: I’ve been writing about African/world music for over 15 years. However, my first invitation to a media launch of a Ghanaian act in London was in early March of this year. I was impressed that Samini’s ‘Dagaati’ album launch had a free bar, he performed with a live band, and the media and audience was very mixed. It was also fun meeting one of my former music industry students rapper Sway, who’s one of the gust performers on Samini’s new album. Things are looking up for Sway, as he’s been signed by Akon’s Kon Live record label.
Kwaku is an NVQ assessor, journalist, music and media industry consultant and facilitator, music industry lecturer at Collage Arts, and former lecturer at City & Islington College, City University London, and University Of Westminster’s BA and MA music industry courses. He’s the founder of the Black Music Congress, holds MA degrees in Media, and Music Business Management, and LLM in Entertainment Law. He has organised, chaired and/or sat on numerous seminars and debates on music, youth, African and community issues.
The Black Music Congress (BMC) is a UK-based forum for discussing black music issues, networking, and a pathway to music industry education. It works with partners such as the BPI (British Phonographic Industry) and intellectual property advisory group Own-It; and pan London voluntary organisation BTWSC, through which it delivers community engagement programmes, and courses. For backgrounds, please see www.britishblackmusic.com and www.btwsc.com. BMC is the initiator of the June Is British Black Music Month initiative.