B4U Music is strongly associated with the UK Asian music scene. It is constantly supporting both established artists and newcomers who seek exposure in both the Asian and UK commercial music scene.
The event will be hosted by B4U’s very own VJ Salil and singer and actress Karen David. VJ Salil, a popular icon of the B4U Music channel will be travelling to the UK from Mumbai especially for the event.
This year the UK Asian Music Awards will be held at the prestigious Royal Festival Hall, situated in the London South Bank Centre. The choice of such a prominent venue, that regularly hosts major concerts and events, exemplifies the high popularity of the award ceremony which 3000 people are expected to attend.
Confirmed artists who are performing at the event include Channi Singh, Mona Singh, Amar ft Jim Beanz, Jagged Edge, H Dhami, Rishi Rich, Veronica, Mumzy, Tasha Tah, Nisha Kataria, Juggy D, Shayal, Romeo, Sef, Swiss, Des-C, D-Boy, DJ 279, Shahin Badar, Mets n Trix, DJ Kayper and many more.
B4U will be filming the UK Asian Music Awards 2009 for it to be screened worldwide through all its beams.
Kevin Rego (Head of Sales And Marketing of B4U Europe) states “B4U are extremely proud to again be a part of an event that is so important to the UK Asian music scene. One of the aims of our channel is to promote artists who have successfully created a space for Asian music in the UK and a ceremony like the UKAMA celebrates this. We are thrilled that B4U’s very own VJ Salil is joining us for the event and I am certain it will be entertaining.”