7-Time Juno Nominee Takes On New Genre, New Label And New Direction

7-Time Juno Nominee Takes On New Genre, New Label And New Direction

Hailing from Toronto, Reid has opened for Lou Bega, Monica, Coolio and Destiny’s Child, and "is vocally ready to take her place beside other international R&B songbirds

Talented songstress Lorraine Reid is not just reveling in her previous success as lead singer for dance group Temperance; she’s making a major shift in her career with the release of a hot solo R&B album “Lessons Learned.” Hailing from Toronto, Reid has opened for Lou Bega, Monica, Coolio and Destiny’s Child, and “is vocally ready to take her place beside other international R&B songbirds. Some would even go as far as to grade her deep, rich voice against the bluesy sounds of Billy Holiday or Sarah Vaughan” (Georgette Charlicombe, Mic Check).

It’s no surprise that Reid lists Whitney Houston as one of her influences, since her new album contains vocals comparable to those of Alicia Keys, Mary J. Blige and India.Arie. Says Charles Bouley II from Billboard, “Reid delivers inspired vocal[s] that prove she’s a seasoned performer; it could easily elevate her to diva status. Her delivery is reminiscent of classic Donna Summer.”

Reid’s musical style can be described as a combination of R&B and soul with an edge. Having recorded two previous albums with Temperance, Virtues of Life and If You Don’t Know, she has the experience and the skills to infiltrate the music industry by simply sharing her powerful voice– with her help, Temperance was able to secure more Juno nominations than any other dance group to date.

Soon after Reid’s 7th Juno nomination in 2000, she began to feel as though her life needed a new direction. She decided to pursue a teaching career while continuing to record commercial jingles for radio and television, as well as perform backup vocals for countless other artists.

In the fall of 2005, the combination of full-time teaching and evening-gigging eventually took a toll on Reid’s health. She suffered a lengthy and extensive bout with laryngitis and was diagnosed with vocal nodules. Reid went through with an operation to have her nodules removed, which caused some loss in range and forced her to use an amplification system when speaking publicly.

Lessons Learned couldn’t be released at a better time in Reid’s life; the album’s title emulates the various challenges she has faced to make this record a reality. You are sure to hear a more soulful and established artist, as Reid provides a window into her heart by sharing the experiences that have made her the talented vocalist she is today.

You can expect to see the highly anticipated album out soon this summer, and while you’re anxiously awaiting the album’s release, go see Reid live July 12th at the Montreal Reggae Festival (www.montrealreggaefest.com). Reid is also scheduled to play the Michigan Reggae Festival this coming August.

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